With the beauty industry producing one-third of the plastic in our ecosystem, it’s important
that we’re a part of the change, not the problem. That’s why we’ve set a goal to become plastic
neutral by 2023 and will support and hold our brand partners accountable to do the same.
Focusing our sustainability initiatives has helped us see clearly.
Focusing our sustainability initiatives has helped us see clearly.

We’re starting by cleaning up a mess that already exists…
We’re starting by cleaning up a mess that already exists…
Cleanhub enables the safe collection and recovery of nature-bound plastic waste while creating sustainable jobs in the global south.
This partnership helps us offset our plastic footprint so we can actively work towards our goal through real-time tracking.

…and working to stop it in its tracks.
…and working to stop it in its tracks.
TerraCycle recycles over 97% of collected waste and reuses or upcycles the rest. TerraCycle helps us divert millions of pounds of waste from our environment by giving packaging—shampoo caps, lotion dispensers, foundation containers, and more—a second life.

Offsetting Carbon
Offsetting Carbon
To help you shop in a more eco-friendly way, EcoCart calculates your order’s total carbon footprint and provides you with the option to cover this cost at checkout.

Plant A Tree
Plant A Tree
Thanks to our partnership with Eden Reforestation Projects, we plant a tree for every purchase you make—helping us remove carbon from the air and work towards a greener future.
Making Smarter Moves
Making Smarter Moves
When we launched our Earth CPR Initiative back in 2020, we committed ourselves to tangible actions that would help us work towards a cleaner future.
Now, in 2022, our world is in a much different place.
While we remain committed to our previous goals we have consciously decided to evolve our efforts, taking a step further—on firmer ground—to drive change.
That’s why we’ve committed to being plastic neutral by 2023. With the beauty industry producing an estimated ⅓ of the planet’s plastic waste, it’s important that we stop being a part of the problem and instead work to be a part of the solution.
We’ve made this commitment to not only set a standard for our in-house brands but to inspire and empower other industry members to do the same. After all, a collective effort is what will truly set a shift in motion.
Now, in 2022, our world is in a much different place.
While we remain committed to our previous goals we have consciously decided to evolve our efforts, taking a step further—on firmer ground—to drive change.
That’s why we’ve committed to being plastic neutral by 2023. With the beauty industry producing an estimated ⅓ of the planet’s plastic waste, it’s important that we stop being a part of the problem and instead work to be a part of the solution.
We’ve made this commitment to not only set a standard for our in-house brands but to inspire and empower other industry members to do the same. After all, a collective effort is what will truly set a shift in motion.

Romain, Founder & CEO