Wanting to find a solution to the beauty industry's growing waste problem, Axiology's founder Ericka Rodriguez launched Balmies—the first plastic-free, multi-use makeup crayon. Crafted with nine power-house, natural ingredients, it delivers a high-performance, moisture-rich coat of color that is perfect on eyes, lips, and cheeks. Axiology products are vegan, cruelty-free, and palm oil-free and boast incredible wear-time.


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